What size should my agent profile photo be?

Domain asks for at least 1320 x 1320 px, with your face near the centre. realestate.com.au doesn't publish a size on its help pages, so upload a high-resolution square crop with space around your head.

What should a real estate agent wear for headshots?

What you'd wear to an appraisal. Solid colours work better than fine patterns. Bring a second top or jacket so you have options for the profile shot and the casual shots.

Can I use vendor testimonials in my marketing?

Yes, if they're genuine. Get the vendor's written OK, use their own words, don't edit to change the meaning, and disclose anything you gave them in return. The ACCC treats fake, edited or undisclosed incentivised reviews as misleading.

How long should a real estate reel be?

realestate.com.au Agent Reels must be 45 seconds or less. Instagram and Facebook allow much longer, but most listing reels run 15 to 30 seconds and walkthrough videos 60 to 90 seconds.

What should real estate agents post on social media?

Your listings, results and the questions vendors ask you, plus some of the local area and your team. A weekly rhythm you can keep up works better than a burst of posts and a long gap.

Personal branding for real estate agents: headshots, video and social media

Vendors look you up before they call. They see your portal profile, your signboards and your socials. This guide covers what to shoot for each, the specs realestate.com.au, Domain and Meta ask for, and a monthly plan you can keep up between listings.

Updated 29 October 2026 · 6 min read

Key takeaways

Use one current headshot everywhere: portal profiles, the agency site, signboards and socials. Vendors should recognise you at the appraisal.
Domain asks for an agent photo of at least 1320 x 1320 px with your face near the centre. realestate.com.au Agent Reels must be 45 seconds or less and work best shot vertically.
Testimonials must be genuine. The ACCC says reviews from family, staff or paid people without disclosure, or edited after the fact, can mislead.
Shoot reels vertical (9:16) and keep text out of the top 14% and bottom 35% of the frame, Meta's safe zones for reels.
One content session a month, filmed at a listing or the office, can cover a month of posts.

Headshots: the styles agencies use

Your headshot does more work than any other photo you own. It sits on every listing, every signboard and every appraisal pack. Most agents need two or three versions from the same session, not one.

Headshot styles and where each one works best.
Style	Best for	What to ask for
Plain background	Portal profiles, signboards, print	Even light, a neutral or brand-colour background, head and shoulders with space around them so portals can crop square
Office or environmental	Agency website, LinkedIn, about pages	You at the office or a street in your patch, background softly out of focus
At a listing	Socials, appraisal packs, just-listed posts	You at a front door or in a bright kitchen. Use a listing you're selling, with the vendor's OK
Team	Agency profile, office window, recruitment	Everyone shot with the same light and background, then a group shot
Candid	Instagram, newsletters	You working: on the phone, at an open, talking with a buyer

Wear what you'd wear to an appraisal. Solid colours photograph better than fine stripes or small checks, which can shimmer on screen. Update your headshot when your hair, glasses or style changes enough that a vendor might not recognise you. If vendors look surprised when they meet you, it's time for a new one.

We shoot agent headshots in Melbourne at your office or a listing, for the agency site, the portals and signboards.

Team photos that match

A team page where every headshot has different light, a different background and a different crop looks like a group of strangers. Shoot everyone on the same day, in the same spot, with the same light. Then take a group photo and a few candids of the team working together.

Write down the setup: the background, the light position, the lens and how tight the crop is. When someone new joins, they can be shot to match without redoing the whole office.

realestate.com.au asks agencies not to use headshots as their agency profile cover photo, because they're hard to crop cleanly and they date when staff change. Use a team-at-work photo instead.

Profile and appraisal videos

A profile video lets a vendor hear you before they meet you. Keep it to who you are, the area you work, how you run a campaign and how to reach you. realestate.com.au's guidelines for Agent Reels, the short profile videos it shows on agent profiles for Pro subscribers, are a good brief for any profile video:

Start talking straight away. Skip intros and music so you hold the viewer from the first second.
Talk to the camera. It gives better audio and a more personal feel.
Shoot vertical. Most people use the site on their phones. REA says landscape gives reduced quality on the site.
Pick a tidy, quiet spot with natural light. Your office or a listed property both work.
Talk about your approach, not a particular property.
Add captions so it works with the sound off, and end with a clear invitation to get in touch.
Keep it to 45 seconds. Longer Agent Reels won't be added to the site.

For appraisal videos, film a longer version (one to two minutes) you can send to a vendor before the meeting, and cut the 45-second version from it.

Vendor testimonial videos: keep them genuine

A vendor saying on camera why they'd use you again is hard to beat. It's also covered by consumer law. The ACCC says reviews “should be independent and reflect the genuine opinion of the person who experienced the product or service”, and it's against the law to create fake or misleading reviews or to arrange for others to.

Under the ACCC's guidance, a review can mislead if it's:

written or given by family, staff or someone paid by the business, without saying so;
from someone who didn't actually use the service;
edited or changed by someone else after it was given.

Incentives, such as a discount or a gift, must apply whether the review is positive or negative, and must be clearly disclosed. Hiding or removing genuine negative reviews can also mislead. The penalties are real: the Federal Court ordered Service Seeking to pay $600,000 for publishing reviews that businesses had drafted themselves.

Ask vendors after settlement, when the result is final.
Get their written OK to film and to use the video.
Let them speak in their own words. Don't script claims about price or results for them.
Edit for length, never to change what they meant.
If you gave anything in return, say so in the caption.

Reviews on your portal profile count too. realestate.com.au's own advice is to collect reviews through Ignite and reply to them, because replies help set you apart.

Listing, auction and just-sold reels

Property content is the easiest to film, because the listing shoot is already booked. Plan these on the same visit as the photos:

Just listed. You at the front door for two seconds, then the five or six best spaces in the home, then the open time.
Auction day. Setting up, the crowd arriving, the moment the hammer falls. Ask before filming bidders up close.
Just sold. A short piece to camera out the front, with the vendor if they're happy to be on it.
Suburb notes. One local thing a buyer should know: a cafe, a park, a school zone change. Film it on the way to a listing.
Behind the scenes. Prepping for an open, the photo shoot, the signboard going up.

Edited footage follows the same rules as edited photos. Don't remove anything a buyer would see at the inspection, and label virtual staging. See our guide to photo editing and AI rules in Australia.

Cut two versions of each property video: one with your name and contact details for your socials, and a clean one for the listing. For formats and budgets, see real estate video and our guide to real estate video costs.

Portal and social specs

Specs published by each platform, checked October 2026. Platforms change these often.
Where	Format	Size	Length or limit	Notes
Domain agent photo	Square crop	At least 1320 x 1320 px	One photo	Face near the centre, close-ups work best. Upload in Agent Admin, not your CRM. Shows within 24 hours
realestate.com.au agency cover	Landscape	1280 x 600 px, JPEG, PNG or GIF	One photo	No text, logos, property photos or headshots
realestate.com.au agency logo	Wide	340 x 64 px	One file	Shows on the agency profile, agent profiles and listings
realestate.com.au Agent Reels	Vertical	Uploaded to YouTube, linked in Ignite	45 seconds max	Pro subscribers. Add captions
realestate.com.au listings	Photos and floor plans	Not stated on REA's limits page	Up to 35 photos and 2 floor plans (residential)	Applies to Agent Admin and listing uploaders
Instagram reels	Vertical 9:16	1440 x 2560 px recommended, MP4 or MOV	Meta's ad specs allow up to 15 minutes	Keep text out of the top 14%, bottom 35% and 6% each side
Facebook reels	Any; vertical 9:16 fills the screen	No format restrictions since June 2025	No length limit since June 2025	Meta moved all Facebook videos to reels from mid-2025

realestate.com.au doesn't publish a pixel size for agent profile photos on the help pages we checked. Upload a high-resolution square crop with room around your head, and check how it looks on your profile and on a listing.

Instagram raised its reel limit from 90 seconds to three minutes in January 2025, and Meta's ad specs now accept up to 15 minutes. For listing reels, length is rarely the limit: most run 15 to 30 seconds.

A simple monthly content plan

Posting steadily is easier when the filming is done in one go. Book one content session a month, at the office or a current listing, and film everything below. Then post one or two pieces a week.

One month of posts from one content session plus your listing shoots.
Week	Post	Film during the session
1	Just-listed reel and photo carousel	Your two-second intro at the listing; the rest comes from the listing shoot
2	Market or suburb update to camera	Three or four 30-second pieces to camera, one for each week ahead
3	Vendor testimonial or just-sold post	The testimonial, if a vendor has agreed, and a just-sold piece out the front
4	Team or behind-the-scenes post	Candids of the team, an open being set up, a fresh headshot if needed

Keep a list of questions vendors ask you at appraisals. Each one is a 30-second video: what to fix before selling, how long a campaign runs, auction or private sale. They answer real questions, and they're quick to film.

How we help Melbourne agents

We shoot headshots for the agency site, the portals and signboards, profile and appraisal videos, and just-listed, just-sold and auction-day reels. We set up once at the office and shoot the whole team with the same light and background, so it matches. Edited headshots come back within two business days.

See agent headshots and content, what we do for agents, or get a quote. Quotes come back within 24 hours.

Sources